Global shipping port at twilight

Global Trading & Distribution · Est. 1992

Diverse product distribution across global markets.

From product identification and selection through to retail availability and consumer engagement — TIJARA partners with the world's most loved brands and licensed IP to reach more than 25 active markets across EMEA.

30+
Years of trade
25+
Active markets
50+
Global brands

Partner of choice for

DisneyMarsNestléSanrioNickelodeonMattelBarilla

Who We Are

A global trading expert in branded consumer goods.

TIJARA stands as a global trading and distribution expert, specialising in the realm of branded consumer goods. We deliver comprehensive FMCG solutions — from product identification and selection through to retail availability and consumer engagement.

Effectively overseeing supply chain management, logistics, distribution, sales and marketing across global markets, we help multinational brands expand into emerging markets with confidence and precision.

The full story

End-to-end market access for the brands we represent.

Four disciplines · One team

Market Access

Identifying, entering and growing emerging markets across EMEA — from Dubai to the African continent.

Supply Chain

End-to-end logistics, warehousing and distribution managed from our Logistics City hub in Dubai South.

Brand Licensing

Partnerships with leading intellectual property owners across Disney, Mattel, Nickelodeon, Sanrio and more.

Trade Marketing

Sales activation, retail execution and consumer engagement across travel retail, key accounts and diplomatic channels.

Trusted by

The brands and retailers that have built their growth with us.

50+
Brand partners
200+
Retail accounts

Brands & Licenses

DisneyMarsNescafeNidoM&M'sSmartiesAfter EightHello KittyPaw PatrolSpongeBobPan AmTMNTDisneyMarsNescafeNidoM&M'sSmartiesAfter EightHello KittyPaw PatrolSpongeBobPan AmTMNT

Retail Network

Dubai Duty FreeCarrefourSpinneysENOCWoqodMonoprixVirginToys R UsKuwait CoopEgypt Air Duty FreeAl MusbahSFZDubai Duty FreeCarrefourSpinneysENOCWoqodMonoprixVirginToys R UsKuwait CoopEgypt Air Duty FreeAl MusbahSFZ
"TIJARA's reach across the Gulf and African continent gave our launch a 12-month head start. They don't just distribute — they build the route to consumer."
Regional VP, Confectionery
Global FMCG Brand
"From customs clearance to shelf execution at Dubai Duty Free, the team operates with the precision of a logistics partner and the instincts of a brand owner."
Head of Travel Retail
European Luxury Group
"Three categories, eight markets, one accountable partner. Working with TIJARA simplified what every brand owner finds hardest about emerging markets."
Licensing Director
Children's IP Studio

Categories

Three pillars, one portfolio.

See full portfolio

Brands

In trusted partnership with the world's most loved names.

Strategic collaborations with Procter & Gamble, Kraft Foods, Barilla, Nestlé and many other distinguished organisations.

Disney
Mars
Nescafe
Nido
M&M's
Smarties
After Eight
BIP
Just Vegan
SWP

Licensed

A comprehensive range of licensed consumer goods.

Pan Am
Hello Kitty
Paw Patrol
SpongeBob
TMNT
Brainlicker
Marsheez
Hensslers
All licenses

Let's talk

Bring your brand to new markets.

We're always exploring new partnerships — whether you're a global brand seeking regional expansion or a retailer looking for a curated portfolio.